New Balance
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New Balance: 009 World Tour
Seoul, South Korea
Berlin, Germany
Los Angeles, US
New York, US
The New Balance 009 World Tour was a full scale global activation. We teamed up with our stateside partners ‘Neighbourhood Watch’ to produce a multi-platform global experience in 5 cities around the world (Seoul, Berlin, LA, New York and London).
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Integrated content production across multiple countries
The campaign incorporated events with DJs and artists performing in multiple countries, VR and AR experiences, brand rollout, editorial photography and a promo film.
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Featured Content
Watch the full film here:
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