New Balance

Wednesday

The New Balance 009 World Tour was a full scale global activation.

The New Balance 009 World Tour was a full scale global activation.

We teamed up with our stateside partners ‘Neighbourhood Watch’ to produce a multi-platform global experience in 5 cities around the world (Seoul, Berlin, LA, New York and London). The campaign incorporated events with DJs and artists performing in multiple countries, VR and AR experiences, brand rollout, editorial photography and a promo film.

We teamed up with our stateside partners ‘Neighbourhood Watch’ to produce a multi-platform global experience in 5 cities around the world (Seoul, Berlin, LA, New York and London). The campaign incorporated events with DJs and artists performing in multiple countries, VR and AR experiences, brand rollout, editorial photography and a promo film.

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